Also from Roger Saunders...
Roger Saunders is Managing Director of PROSPER BUSINESS DEVELOPMENT in Columbus, Ohio. PROSPER Group of Companies is a leading internationally recognized Marketing Intelligence concern that is focused on the CONSUMER and Consumer Insights. The firm addresses points of not just "What", but also the essential "Who", "When", "Where", "Why", and "How" Consumer Behaviors, Attitudes, and Lifestyle are actionably impacting the Retail Industry.
PROSPER is the parent, holding company of Prosper Insights & Analytics, PROSPER Technologies, PROSPER China, and the Prosper Foundation. The organization is a leader in Business Development strategies, Innovative Technologies and Forecasting Applications, and Consumer Market Research. Quantitative, Syndicated and Custom Surveys are fielded on a consistent monthly and daily basis in the United States and China. The Insights, Prosper Platform of state-of-the-art visualization of diverse databases, and Apps that drive predictive Analytics of future consumer behavior, serve the needs of Marketing, Merchandising, Store Operations, Financial Departments, and Vendors. Clients include the world's largest Retailers, CPG, Manufacturing, Media, Financial, and Consulting practices.
Saunders has held executive positions with Fortune 500 Media concerns, lead private multi-media entities, and been an owner / partner in entrepreneurial Retail (28 restaurants) and Manufacturing concerns. A diversified 35 year career, having lived in all corners of the U.S. - Midwest, Northeast, Southeast, South, and West - he has honed his senses and attention to Consumer and Customers' current, and more importantly, future needs.
Other than a weak golf game, and a belief that the Chicago Cubs will one day win a World Series, Saunders is grounded in the reality that the Consumer is the center of any successful Marketer's strategic and tactical efforts.