Also from Dan Frechtling...
Beyond Redemption: 2G Digital Shopper Marketing
How marketers can win the 2nd Gen of digital shopper marketing (PDF)
Dan oversees global product management for hibu, a leading provider of digital services connecting local consumers and merchants in the US, UK, Spain and Latin America.
Previously, Dan was Vice President Marketing for DataSphere, which helps small businesses grow through hyperlocal marketing and enables media companies to monetize their online presence. Prior to that, he was Vice President Marketing and Vice President Client Solutions for DS-IQ, where he re-launched digital couponing products for SUPERVALU and developed and executed marketing strategies for digital media at Walmart.
Earlier, he was general manager of DVD games and youth electronics as Director of Worldwide Marketing for Mattel. At Stamps.com he helped launch the first server-based web postage technology. At McKinsey & Company he led engagements for consumer and technology clients.
Dan earned his MBA with distinction from Harvard Business School and his BS in Journalism/Economics from Northwestern University. He speaks Mandarin Chinese.