Also from Mark Price...
M Squared Group, Inc.
Cultivating Your Customers Blog, by Mark Price
How to overcome real-life challenges to data-driven marketing (url)
Prior to founding M Squared Group in 2002, Mark was the Practice Leader for Zamba Solutions, focusing on data warehousing, marketing automation and data mining. Mark's business experience includes brand management at General Mills and Ralston Purina.
Mark has an MBA from the Darden School of the University of Virginia and a BA from Haverford College. He lives in Eden Prairie, Minn., with his wife, younger daughter, a poodle, a hedgehog and a guinea pig.