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Matthew Keylock

Senior Vice President, New Business Development and Partnerships
dunnhumbyUSA
 
 

Matthew Keylock is recognized as an industry leader in building winning customer strategies, helping to transform some of the world’s largest and most sophisticated enterprises throughout his career, including major retailers and brands in North America, Europe and Asia.

Keylock oversees dunnhumby’s capabilities and growth in media and marketing effectiveness. In this role, he is responsible for expanding the company’s media capabilities through revolutionary solutions that leverage data to personalize the customer’s experience and grow measureable value for brands and retailers. In addition, Keylock works to develop strategic partnerships with media and data companies that enhance their ability to deliver highly relevant and innovative solutions for targeting, measurement and customer insights.

Keylock has been immersed in dunnhumby’s business for over fifteen years, initially focusing his efforts in the UK. He played a significant role in Tesco’s development of the Clubcard program, its immensely successful loyalty program and its targeted shopper communications strategy that have helped to drive Tesco’s growth. Subsequent leadership roles included driving the expansion of the Clubcard data solution and the extension of the Tesco brand into new areas such as financial services, media and e-commerce as well supporting their international growth in markets such as Ireland and South Korea. Another significant milestone in Keylock’s dunnhumby career was his integral role in the creation of initial collaboration tools and services to unite Tesco and its manufacturers to support a consistent partnership in serving their shoppers.

Keylock is an active contributor to industry and academic outlets and frequently lends his expertise for speaking engagements within the business, marketing, media, retail and technology industries. He is also a member of RetailWire’s BrainTrust panel of experts. Keylock is a graduate of Oxford University in England.

You can follow Matthew Keylock on Twitter at @mattkeylock.

 

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