Armen Najarian

Armen Najarian has been working at the convergence of marketing and technology for retail and consumer brands since 1997. His more than 14 years of industry experience includes brand, trade, and digital marketing roles at Schwarzkopf & Henkel, ConAgra Foods, Avery Dennison and Gateway.

He currently leads corporate marketing for DemandTec, an IBM Company including all demand generation, digital marketing, PR, industry events, and branding activities. Prior to DemandTec, Armen drove product marketing for YOU Technology (formerly SoftCoin), the leading provider of interactive loyalty and digital couponing solutions for CPG brands and retailers.

Armen holds an MBA from the USC Marshall School of Business and a BS in Accounting from the University of Massachusetts. He can be found on Twitter at @armennajarian.