Also from David Dorf...
David Dorf is Sr. Director of Technology Strategy for Oracle Retail where he focuses on the strategic planning of technology adoption for retail applications. He specializes in architecture, technology, and security for the retail industry.
Before joining Oracle, David worked for 360Commerce, Circuit City, AMF Bowling, and Schlumberger's Retail & Banking division developing Point-of-Sale systems using various technologies.
David is on the Board of NRF-ARTS and has chaired workteams for SOA Blueprint, NEAR, Customer, Mobile Blueprint, and Social Blueprint. David holds degrees from Virginia Tech and Penn State.
Follow David on twitter at @dordav or subscribe to his blog at http://blogs.oracle.com/retail.