Also from Hayes Minor...
Hayes Minor understands that to win in marketing today you have to connect with your consumer in meaningful ways at every step along the path to purchase. So she's all about creating connections that drive action, lead to consumer interaction, and ultimately close a transaction. She brings 12+ years of Shopper Marketing experience working with a mix of retailer and CPG clients, including Procter & Gamble, Starbucks, Jim Beam, Allstate, SC Johnson, Kraft, and Purina. Prior to The Marketing Store she has worked at DraftFCB, ARC Worldwide, G2/Grey Advertising and Ogilvy Action.