Liz Crawford

Liz Crawford is the author of "The Shopper Economy" (McGraw-Hill, April 2012).  She brings over 20 years in brand management and consulting experience with a concentration in innovation and new product development. Her concept and new product launch, Lysol Antibacterial Kitchen Cleaner, won the Edison Award for New Products. She has launched over a dozen new products into the CPG market. Liz is an independent consultant, whose clients over the years have included Publix Supermarkets, Bausch & Lomb, Kimberly Clark, Safeway, MeadWestVaco, Kraft, P&G, Dannon, Johnson & Johnson, Pfizer, Nabisco, Colgate, Ford Motor, Pillsbury, and Lipton. Liz has experience conducting focus groups in Europe, China, Japan, Australia, Mexico and Morocco and throughout the U.S., reaching into a wide array of demographic and psychographic segments.

Liz has also contributed articles to publications like CBSMarketWatch, National Review Online, and Shopper Marketing Magazine. She taught several semesters as an adjunct marketing professor at Emory University's Goizueta Business School and New York University's Stern MBA program. She has an MBA from New York University and a BA in English from Columbia University.

Liz has been quoted in Barron's, Brandweek, Associated Press articles, Miami Herald,Sacramento Bee, Washington Times, Drug Store News, New Products Magazine