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Mobile Marketing Trends and Perspective

A Complimentary Marketing Update from AT&T

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In this edition of Mobile Marketing, Michael Becker, managing director of North America for the Mobile Marketing Association, shares his thoughts on the 'mobile first' mindset. You'll also read insights on how small businesses can effectively compete with their bigger-spending rivals by taking advantage of the many mobile marketing tools now available. And you'll see some fascinating stats that shed light on where and how QR codes are making an impact.

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