A Complimentary Report from IBM Smarter Commerce
The 2011 holiday season was a bonanza for online retailers. Overall online sales volume spiked 15.6 percent last November vs. the year earlier. The surge in mobile device usage for researching and purchasing also made a big impact, a trend anticipated to continue this season.
In this fifth annual holiday guide, you'll read summary analysis of mobile developments, an assessment of social media's influence on online holiday purchases, plus valuable metrics such as conversion gains, average order value, cart abandonment and more.
This report also highlights best practices and technologies that can help your retail business reap rewards this holiday season and position you for greater success in 2013 and beyond.