Are Your CPG Brands Maximizing the Return on Your Digital Investment?

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Accenture, comScore and dunnhumbyUSA collaborated on a groundbreaking study to better understand the link between how consumers use brand websites and their brand purchases in-store.

Brand websites can become key drivers in building customer loyalty and preference for brands by creating unique online brand experiences. While CPG manufacturers have invested millions in their brand websites and social media presence, they struggle to show how their brand websites influence brand purchases in retail stores.