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Consumer-to-consumer marketing is on the rise, and 2013 will be the year when it explodes into the mainstream, becoming a must-have retail marketing tactic rather than just the mark of the out-there-brand-innovator. As the New Year approaches, and smart retail marketers make plans and reconsider strategies to set themselves up for success in 2013, our eBook has everything you need to meet 2013 head-on: You have our word (of mouth) on it.

Read our eBook on Consumer-to-Consumer Marketing Success and get the full list of predictions for 2013, plus:

  • how consumer attitudes and behavior are changing in a social and mobile world;
  • the latest research on the role of word-of-mouth marketing as a customer engagement tactic;
  • practical tips for setting yourself up for success in 2013

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