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In the last year, "showrooming" has made significant inroads into retail industry lexicon while simultaneously being dismissed as overblown. While the results of a recent RetailWire study indicate that consumer use of mobile apps for competitive price searches in-store may not be a major problem, it is certainly symptomatic of broader issues stemming from greater pricing transparency and extreme price sensitivity on the part of consumers.

Read this Executive Summary to learn how retail industry practitioners see pricing transparency influencing their competitive positions. The results provide a clearer picture of how pricing transparency is affecting decision making; which aspects are of most concern; and what role participants see pricing strategies, assortment and marketing playing in remedying ill effects radiating from the trend.


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