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Consumer Services Engagement Survey

A Complimentary Report from MarketingLab

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In November, in order to benchmark best practices and identifying the unique challenges that consumer services marketers face, MarketingLab and RetailWire.com invited leading consumer marketers throughout North America to participate in the largest Consumer Engagement Survey of its kind. The survey asked participants to carefully examine how they create, fund and implement consumer engagement programs, considering:

  • How are they using the majority of their budget -- acquisition or retention?
  • How consistently are they converting insights?
  • What analysis are they using to define a successful program?

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