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Papa Gino's Boosts Sales and Customer Loyalty

A Complimentary Case Study from IBM

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Papa Gino's wanted to enhance agility by moving away from cumbersome spreadsheet-based analysis processes and giving users a real-time view of budgeting. The company also wanted to introduce a customer loyalty program and increase online sales. It saw business analytics as the key tool for implementing these strategies effectively.

The solution, detailed in this case study, involved the implementation of reports and dashboards that give district managers and senior executives rapid insight into each of the company's 275+ restaurants via a range of key performance indicators, including everything from budgets and labor costs to pizza delivery times, coupon usage and telephone response speed.

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