Best Practices In Promotion Planning And Execution

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As retail promotions shift away from the era of mass marketing to a customer-focused approach, next-generation retailers are targeting customer segments based on needs, behaviors, and traits. They are developing multiple versions of their promotions to target these segments, different geographies, or to address a variety of needs -- from local regulations to price sensitivity.

And yet, versioning creates complications and cost. This comes as retailers are becoming increasingly cost conscious with respect to promotions and new media channels used to reach customers. Learn how retailers can not only cope, but excel in this challenging new environment.