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Retailer-Activated Shopper Marketing Program Survey 2011

A New Executive Summary from MarketingLab

Shopper marketing advances and obstacles from the retail marketer's POV.

Retail marketers face unique challenges in creating and executing shopper marketing programs. Compiled from the responses of marketers representing 33 retailers covering all channels, MarketingLab's retailer survey sheds light on their collective challenges and offers best practices to achieve a greater success rate.

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