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Business analytics isn’t a new concept, but new technologies are emerging that make it possible for average business users to analyze and understand the data.

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This book offers principles and tools you can use to discover how your customers behave -- and how to put that knowledge into action to drive more sales.

In this book, you'll learn how to:

  • Understand the basic concepts of business analytics;
  • Dispel business intelligence myths;
  • Set up scorecards and dashboards;
  • Measure consumer sentiment through social media.

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  • Business Analytics in Retail for Dummies - E-book
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