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The Fitting Room as a Sales Driver

A RetailWire Whitepaper - Based on a Fashion Bug Case Study

How can this 700+ store specialty fashion retailer drive
further efficiencies in labor while enhancing customer service?

Recognizing the value of fitting rooms as a sales vehicle, Fashion Bug worked with Alert Technologies to devise a six-store test.

The objectives included delivering a more consistent fitting room experience and improving sales conversions by:

  • Implementing behaviors that drive fitting room traffic.
  • Generating customer-initiated connections in the fitting room leading to more up-selling and cross-selling.
  • Implementation of Smart Button technology to provide associates with better visibility and control of the fitting room area.

Submit the form below to download your copy of the RetailWire whitepaper.

Underwritten by:
Alert Technologies

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