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The Fitting Room as a Sales Driver

A RetailWire Whitepaper - Based on a Fashion Bug Case Study

How can this 700+ store specialty fashion retailer drive
further efficiencies in labor while enhancing customer service?

Recognizing the value of fitting rooms as a sales vehicle, Fashion Bug worked with Alert Technologies to devise a six-store test.

The objectives included delivering a more consistent fitting room experience and improving sales conversions by:

  • Implementing behaviors that drive fitting room traffic.
  • Generating customer-initiated connections in the fitting room leading to more up-selling and cross-selling.
  • Implementation of Smart Button technology to provide associates with better visibility and control of the fitting room area.

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Underwritten by:
Alert Technologies

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