RetailWire.com and China's TopRetailing.com Collaborate on East/West Retail Industry Interface

April 2, 2008

PRESS RELEASE - FOR IMMEDIATE RELEASE

Inquiries, contact:
Rick Moss
973-744-0813
moss@retailwire.com

RetailWire.com and China's TopRetailing.com Collaborate on East/West Retail Industry Interface

TopRetailing will now provide online discussions featuring RetailWire's panel of retailing experts, translated for Chinese businesspeople.

Upper Montclair, NJ (RETAILWIRE) April 2, 2008 -- RetailWire.com, the leading U.S.-based online forum for retail industry executives, and TopRetailing.com, China's most influential retail industry news and information portal, have announced a set of collaborative services to facilitate better communication between their respective audiences. The collaboration was kicked off last week with the introduction of the RetailWire Online Roundtable on TopRetailing.com, which features the most relevant choice of RetailWire online discussions in summary translation for Chinese businesspeople. The online forum is the first of its kind in China.

Jointly, RetailWire and TopRetailing are developing platforms for exchange of information, advice and opinions between retailing experts from the U.S. and China. The nature of the exchanges will range from the theoretical to the practical, providing expertise to Chinese businesses, and opening commercial opportunities on both sides.

The RetailWire online discussions now available on TopRetailing feature the commentary of the RetailWire BrainTrust - a panel of over 100 retailing experts from a broad variety of disciplines. Western business leaders read RetailWire regularly to stay current on innovative trends and issues critical to their competitive strategies. Among the many topics covered are: global business trends; new store concepts; retail technology; consumer marketing developments; shopper behavior; and environmental concerns.

Also, as part of the collaboration, TopRetailing will assist Chinese, Vietnamese and other Asian businesspeople in gaining access to RetailWire's BrainTrust Consulting service. Consultants within the BrainTrust network are available for engagements within a broad range of specialties, including: retail site analysis; retail concept development; store design; North American distribution; brand development; financial management; customer service; and supply chain management.

According to Richard Ding, chief editor and founder of TopRetailing, China's retail industry has come to a point of needing a greater international exchange of ideas. "There is a lot to learn from the half decade of retail experiences from the advanced countries," he said. "The cooperation of the our respective industrial websites makes it possible to introduce international expertise on a large scale, capitalizing on the lower cost web tools such as online discussions and webinars." He also stressed that this platform also opens a western window for the beleaguered Chinese exporters to directly access retail channels in North American and Europe.

About RetailWire.com   

RetailWire is a unique online news analysis and discussion forum, which launched in February 2002. RetailWire goes beyond conventional headline news reporting. Each business morning, RetailWire editors pick news topics worthy of commentary by its "BrainTrust" panel of industry experts, and the general RetailWire membership. The results are virtual round tables of industry opinion and advice covering key dynamics and issues affecting the retailing industry.   

Membership to RetailWire is free to all qualified retail industry professionals. Over two-thirds of members are in top executive or senior management positions, representing a broad cross section of retail channels and the companies that supply them.   

RetailWire is supported by sponsorships from leading retail suppliers and service organizations. Sponsorship packages take the form of information-rich "Business TIPS" and online seminars. Current sponsors include Nielsen, HSBC, Campbell Soup, Unilever, Nestlé Purina, DemandTec and HCL.

For general business inquiries, contact:

Rick Moss
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moss@retailwire.com

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Al McClain
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George Anderson
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