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Hot Issue: Online Retail

6/24/09
Compete Blog: Target vs. Wal-Mart - Online Conversion Battle Heats Up

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Last month, Wal-Mart attracted 32.1 million visitors to its website versus 27.2 million online visitors for Target. However, Target had a higher shopping cart interaction rate and conversion rate. Why do you think target.com is gaining a higher cart interaction and conversion rate than walmart.com?

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