Super Bowl Ads Reach for the Funny Bone
The Super Bowl of advertising also took place last night. Thirty-second spots sold for a minimum of $2.5 million although some fetched more than $3 million. What did you think of this year's Super Bowl ads? Which do you think will benefit the sponsor most?
Heavy Snacking for Football Fans
In its inaugural Snack Down Survey, Supervalu found that nearly 90 percent of American football fans say they "never" or only "sometimes" feel guilty about what they eat when watching football games. How does the food opportunity around the Super Bowl differ from other holidays?
CPGmatters: Counterfeit Surge Could Tip Redemption Imbalance to Larger Chains
Two different worlds in coupon redemption widen the competitive imbalance between larger and smaller retailers - and add to the ongoing fiscal pressures on CPG manufacturers. Do you see possible industry-wide solutions to issues surrounding coupon redemption?