"The story form over time has been proven and demonstrated over and over again across all cultures to be the single best way to transfer information, belief, history," Ryan Mathews, founder and CEO of Black Monk Consulting and author of the upcoming book, What's Your Story (2008, FT Press, Upper Saddle River, NJ), told RetailWire. "Really all of what we know about ourselves comes down through stories because they are easy to transport. What roles do you see for storytelling in corporate America?

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