It's not unusual for the owners of a dog or cat in the U.S. to refer to themselves as the pet's Mom or Dad. Pets-as-family is a common sentiment in society and it appears to be growing as time goes on. Consumers now search for pet-friendly vacations where puppies and/or kitties are welcomed in lodging along with everyone else in the family. How closely connected are the trends concerning what consumers buy for themselves to what they buy for their pets, such as in the case of organic food consumption? What retailers do you think represent the best in catering to pets and their humans?

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