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Hot Issue: Coupons

12/8/09
Sunday Inserts and Supplements are Dead! Long Live Sunday Inserts and Supplements!

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All of us "industry insiders" know that newspapers are going out of business, paper coupons are history, and shopper promotions are going online, mobile, or in-store. Well, not so fast.... Are newspaper inserts still an 800 pound gorilla when it comes to consumer promotion?

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