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Hot Issue: Online Retail

10/21/09
Sears Looks to Piggyback on Others' Book Discounts

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With Walmart.com and Target.com's decisions to offer big discounts on expected best sellers before they are in-stock, Sears doesn't want to get into a price competition with stronger competitors so it's taking a unique tack. What do you think of the Sears.com program to "reward" consumers who make book purchases on other sites?

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