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Hot Issue: Customer Service

7/21/09
Personal Selling a Lost Retail Art

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RetailWire Discusses a Grocery Headquarters Magazine Article

At last week's IIR Shopper Insights conference, Herb Sorensen, Global Scientific Director of TNS Sorensen and RetailWire BrainTrust panelist, posited that personal selling at retail is nearly a lost art. Do consumers long for a personal touch from retailers?

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