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Hot Issue: Local Sourcing

6/18/09
Safeway Launches 'Locally Grown' Campaign

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Safeway Inc. last week launched a "Locally Grown" campaign. The move appears to take a page from retailers such as Whole Foods that have marketed their commitment to sustainable, organic and locally grown foods to bond with eco-conscious consumers. What do you think of Safeway's "Locally Grown" campaign?

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