Levi Strauss has a history supporting gay rights and the current merchandising in company-owned stores visually demonstrates that fact, with White Knots, a white ribbon tied in a knot that serves as a symbol demonstrating support for same-sex marriage. Do you see Levi's White Knot merchandising program as a positive or negative for the company's image and sales?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.

Already registered? Log in here: Handle: Password: Remember my login. Forgot your handle or password? Click here. FREE REGISTRATION... click here. RetailWire is a uniquely informative and provocative online resource for retail industry professionals. Sign up now for access to the latest retailing news and multi-perspective analysis from our BrainTrust of retail industry experts. Questions: info@retailwire.com