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Hot Issue: Packaging

1/28/09
Kellogg Testing New Space-Saving Cereal Box

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The cereal box as we know it may be about to change. Kellogg announced on Monday that it is testing a new shorter and deeper cereal box in Detroit-area stores. Does the new Kellogg test box signal the beginning of the end for the current cereal box? What do you see as the benefits and/or drawbacks to the new box design?

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