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Hot Issue: Customer Service

1/19/09
RSR Research: 2009 - The Year of the Existing Customer

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With uncertainty still reigning supreme and words like "frugality" and "austerity" coming into vogue, this year will be more about keeping customers you already have - certainly making sure that you don't lose those customers - than about gaining new ones. Do you agree that these times call for retailers to renew their commitments to existing customers?

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