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Precima Business Tip: Winning Priority Shoppers - Proven strategies for Winning Shoppers in New Categories Part 2 of 2 Tata Business Tip: Cross-Channel Business Intelligence - Creating a Unified View of the Customer

   
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Hot Issue: New Products

11/20/08
New Products Fail to Make Impression

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Maybe it should have been called the "Most Forgettable New Product Launch Survey" instead of the "Most Memorable"? According to new research, 69 percent of consumers surveyed could not name a single new product launched this year. What is your take on the low recall numbers for new products in the "Memorable Products" survey?

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