On the morning of Sept. 26, about 200 Brooklynites stood in the rain to be the first ones to enter the latest Trader's Joe opening in Cobble Hill, its first Brooklyn store. Why is Trader Joe's doing so well in New York City? How does it create so much buzz wherever it goes?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.