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Hot Issue: Retail Tech

9/22/08
Retail TouchPoints: Circuit City Grabs an EDGE by Incorporating Multi-Channel Intelligence into Tablet PCs

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One of the key differentiators for 'The City,' Circuit City's new interactive format, will be the Enhanced Digital Guide Experience (EDGE), a handheld selling tool designed by the retailer and Microsoft. While the EDGE initiative clearly comes to life on the sales floor, the strategy is anchored in a multi-channel approach. What do you think about the potential for EDGE and other web-based handheld devices to improve customer service levels at the store level?

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