By some estimates, the back-to-school selling season will be lackluster this year as the combination of a shaky economy and a dearth of "must-have" items keep consumer purchases down. What will it take to succeed during this year's back-to-school shopping season? Which product categories do you think will have the toughest time?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.