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Hot Issue: Operational Issues

7/8/08
Checkout Time Limit Around Four Minutes

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A survey from M/A/R/C Research found that four out of five shoppers are satisfied with wait times--of about four minutes or less--at stores in most cases. But it also found that 10 percent were exasperated enough to leave a checkout line if the wait becomes too lengthy. Have checkout times become an even more important component of the shopping experience?

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