In an attempt to undercut Google's dominance of the search engine world, Microsoft last week announced it was offering cash incentives for people who shop through the company's search engines, Live.com and MSN.com. If elements of the cash-back plan are adopted more widely, search engine followers predicted the internet's cost-per-click advertising model could change in fundamental ways. What do you think of Microsoft's Live Search cash-back program? Do you think cash rebate programs around search engines have the potential to replace the internet's pay-per-click advertising model?

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