The Super Bowl has always been thought of as a guy's thing. And despite 45 percent of the audience being women, almost all the ads run on the big game broadcast have been targeted to men. This year, however, the game's advertising is taking on a slightly different tone with a number of advertisers running ads specifically created for the 41.85 million (give or take) women expected to watch the New England Patriots take on the New York Giants. Has the Super Bowl in the past been a missed marketing opportunity for brands seeking to connect with female consumers?

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