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Hot Issue: Multicultural Marketplace

8/23/07
Study: Tobacco Ads Target Black Americans More Than Whites

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Tobacco companies have been embarrassed in the past over revelations they more aggressively targeted black consumers at a time when a growing number of white consumers were kicking the cigarette habit. It appears, based on a new study from the University of Pittsburgh School of Medicine, that tobacco companies have not allowed any discomfort associated with those incidents to get in the way of efforts to aggressively target the same consumers today. Do you find it plausible that African American consumers are exposed to more tobacco advertising than whites?

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