The stores may be closed, but retailers including Dick's Sporting Goods, Kohl's and Sears are offering online-only discounts during overnight hours to keep consumers shopping after-hours. Is there a significant market of consumers who for various reasons (waiting until kids are asleep, insomnia, etc.) are up late at night? Do you see a real opportunity for traditional retailers to drive incremental sales with overnight online promotions?
REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion,
click the button below and sign up now! Existing subscribers, use the login below.