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Hot Issue: Online Retail

8/9/07
Midnight Madness Goes Online

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The stores may be closed, but retailers including Dick's Sporting Goods, Kohl's and Sears are offering online-only discounts during overnight hours to keep consumers shopping after-hours. Is there a significant market of consumers who for various reasons (waiting until kids are asleep, insomnia, etc.) are up late at night? Do you see a real opportunity for traditional retailers to drive incremental sales with overnight online promotions?

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