A number of 7-Eleven stores have been turned into Kwik-E-Marts, the fictional convenience store that is a fixture on "The Simpsons" television show. The 7-Eleven stores that participated in the makeover have done so as part of the chain's tie-in with "The Simpsons Movie," out on July 27. What do you think about 7-Eleven's tie-in with "The Simpsons Movie?" Should there be a concern that some workers within the industry and others will be offended by the stereotyping of an Indian character in pursuit of laughs?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.

Already registered? Log in here: Handle: Password: Remember my login. Forgot your handle or password? Click here. FREE REGISTRATION... click here. RetailWire is a uniquely informative and provocative online resource for retail industry professionals. Sign up now for access to the latest retailing news and multi-perspective analysis from our BrainTrust of retail industry experts. Questions: info@retailwire.com