Despite the problems faced by others, Bloomingdale's is also looking to decipher the code that will enable it to capture a greater share of the fashion dollars spent by women in the 35-to-45-year-old age group. Bloomie's answer is a new store-within-a-store boutique concept dubbed Quotation. Why did Forth & Towne and Janeville fail and what must Quotation do to succeed?

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