By most accounts, David Beckham's soccer (football, if you prefer) skills have deteriorated. That appears to be of little concern for the Los Angeles Galaxy franchise and Major League Soccer that plan to showcase Mr. Beckham in yet another bid to bring the sport to the American masses. The question is whether what amounts to a $250 million gamble will work? What will David Beckham mean to soccer in the U.S. and companies that use his image to promote products?

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