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Hot Issue: Store Formats

9/5/06
American Eagle Grows Up with Martin & Osa

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American Eagle is looking to help young adults (25 - 40) graduate from the scruffy look of their teenage and college years to more mature designs better fitted to their current stage in life. The chain's answer is Martin & Osa, a new apparel store concept scheduled to open for the first time tomorrow in McLean, Va. What do you see as the do's and don'ts associated with serving the 25 - 40 consumer base?

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