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BUSINESS TIPS

Febreze:
Breathing New Life Into an Under-Served Category
Breathing New Life Into an Under-Served Category
SymphonyIRI Group:
Shopper-Centric Execution
Wealthy Consumers, Part 1: Shopping Behavior
DemandTec:
Demand-Driven Retail Strategies
Tackling the Twin Trends in Retail Promotion
Nestle Purina:
Center Store/Pet Category
Shopper Management: The Better Way to Center Store Reinvention
MarketingLab:
iShopper Marketing Evolution
2011 Retailer Shopper Marketing Survey: Program Execution
IBM:
Enterprise Marketing Management
Meaningful Interactive Conversations: Four Essentials
Nature Made:
Vitamin Category
Vitamins: Key Engine of HBC Growth
Precima:
Shopper-Centric Retailing
Reversing Hidden Declines in Sales Performance
AT&T:
Experiencing Mobile Barcodes
Turning One-Way Media Into a Two-Way Conversation
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Management Strategy

2/9/2012 Rumor Mill: The Amazon Store is Coming [23]
2/7/2012 Verizon and Redbox Go Online to Battle Netflix [16]
2/6/2012 Ten Years of Lessons: The Irony of It All [17]

Online Retail

2/10/2012 Peapod Makes Mass Transit Connection with Commuters [9]
2/7/2012 Tesco Teams Up With 'Facebook for Groceries' [11]
1/27/2012 Getting the Ratings You Pay For [17]

Consumer Marketing

2/9/2012 BrainTrust Query: Facebook IPO Puts Relationships at the Center of Business [11]
2/7/2012 Tesco Teams Up With 'Facebook for Groceries' [11]
2/7/2012 Retail TouchPoints: Forrester Research Highlights Impact of Location-Based Marketing [15]

Walmart

2/8/2012 Walmart: New Nutrition Labeling Program is 'Great For You' [16]
1/31/2012 Walmart Greeters Get New Assignment [40]
1/20/2012 Walmart Follows TV in Search for Star Attractions [12]

Products/Brands

2/10/2012 And Google Plans to Open a Store, Too (Maybe) [18]
2/8/2012 Walmart: New Nutrition Labeling Program is 'Great For You' [16]
2/8/2012 PL Buyer: The Next Step for PL Packaging [7]

Customer Service

2/6/2012 BrainTrust Query: Consumers Trust Strangers Over Store Associates [16]
1/31/2012 Walmart Greeters Get New Assignment [40]
1/26/2012 CSD: Are Customers Always Right? [19]

Human Resources

2/10/2012 FD Buyer: 'We Only Know Today' [10]
2/3/2012 BrainTrust Query: Updating the Referral Bonus [3]
1/26/2012 Stores to Workers: Wear What You Sell [14]

Amazon

2/9/2012 Rumor Mill: The Amazon Store is Coming [23]
2/6/2012 BrainTrust Query: Consumers Trust Strangers Over Store Associates [16]
1/27/2012 Getting the Ratings You Pay For [17]

Technology

2/10/2012 Peapod Makes Mass Transit Connection with Commuters [9]
2/9/2012 The Future of Home Shopping: An App [9]
2/8/2012 Looking Smart: New Gen Digital Signage Raises Performance Bar [16]

Operations

2/6/2012 BrainTrust Query: Consumers Trust Strangers Over Store Associates [16]
1/31/2012 Walmart Greeters Get New Assignment [40]
1/26/2012 CSD: Are Customers Always Right? [19]
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