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BUSINESS TIPS

SymphonyIRI Group:
Shopper-Centric Execution
Wealthy Consumers, Part 1: Shopping Behavior
DemandTec:
Demand-Driven Retail Strategies
Tackling the Twin Trends in Retail Promotion
Nestle Purina:
Center Store/Pet Category
Shopper Management: The Better Way to Center Store Reinvention
MarketingLab:
iShopper Marketing Evolution
2011 Retailer Shopper Marketing Survey: Program Execution
IBM:
Enterprise Marketing Management
Meaningful Interactive Conversations: Four Essentials
Nature Made:
Vitamin Category
Vitamins: Key Engine of HBC Growth
Precima:
Shopper-Centric Retailing
Reversing Hidden Declines in Sales Performance
AT&T:
Experiencing Mobile Barcodes
Turning One-Way Media Into a Two-Way Conversation
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Discussion Articles

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Management Strategy

2/6/2012 Ten Years of Lessons: The Irony of It All [7]
2/3/2012 Food Deserts Are Part Mirage [13]
1/31/2012 Moms, Pops and Chains Tackle Medical Insurance Increases [11]

Online Retail

1/27/2012 Getting the Ratings You Pay For [17]
1/10/2012 RSR Research: Retail 2012 - Disruption, Globalization, Opportunity [16]
1/6/2012 Publix Abandoning Curbside Service [20]

Consumer Marketing

2/3/2012 Super Bowl Ads Played Out By Game Time [17]
2/2/2012 BrainTrust Query: Is the (Daily) Deal Finally Done? [28]
2/2/2012 Retail TouchPoints: Ralph Lauren Looks to Stay Relevant Amid Shifts [10]

Walmart

1/31/2012 Walmart Greeters Get New Assignment [39]
1/20/2012 Walmart Follows TV in Search for Star Attractions [12]
12/20/2011 BrainTrust Query: Dropping the Floor, Raising the Roof, and Recalibrating the Brand Continuum [15]

Products/Brands

1/25/2012 Starbucks Looks to Put Life Into Nighttime Business [26]
1/23/2012 Paula Deen: Diabetes Drug Spokesperson? [26]
1/20/2012 Walmart Follows TV in Search for Star Attractions [12]

Customer Service

2/6/2012 BrainTrust Query: Consumers Trust Strangers Over Store Associates [8]
1/31/2012 Walmart Greeters Get New Assignment [39]
1/26/2012 CSD: Are Customers Always Right? [19]

Amazon

2/6/2012 BrainTrust Query: Consumers Trust Strangers Over Store Associates [8]
1/27/2012 Getting the Ratings You Pay For [17]
1/4/2012 BrainTrust Query: 2012 Predictions for Retail Technology [18]

Category Management

1/24/2012 CPGmatters: What Marketers Need to Know About Today's Category Management Process [17]
1/5/2012 FDBuyer: How A&G Fresh Market Stays Fresh [7]
12/29/2011 Study: Promo Strategy Better for Grocers vs. EDLP [17]

Technology

2/1/2012 BrainTrust Query: So What's With Smartphones? [25]
1/30/2012 RSR Research: NRF 2012 Gets Down to Earth [11]
1/27/2012 Social Networking From Within [10]

Operations

2/6/2012 BrainTrust Query: Consumers Trust Strangers Over Store Associates [8]
1/31/2012 Walmart Greeters Get New Assignment [39]
1/26/2012 CSD: Are Customers Always Right? [19]
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