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Hot Issue: Changing Lifestyles

12/17/08
Turning Point 2008: Cocooning Makes a Comeback

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Cocooning first gained prominence after the 9/11 terrorist attacks when families began entertaining at home more as a way of bonding and saving money. But first due to rising gas prices and then to the slumping economy, cocooning once more became a buzzword for consumer behavior in 2008. What short- and long-term effects do you see cocooning having on consumer spending?

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