Will Target Canada Beat Walmart With Shorter Checkout Lines?
Americans hate waiting in line at retail stores. That being said, the biggest chain store in the land (Walmart) doesn’t appear to have been hurt appreciably by operating checkouts with notoriously long waits. Still, if all other things are equal or at least pretty close to it, logic would dictate that Walmart could be vulnerable to competition that offers a quicker conclusion to shopping trips. That appears to be part of Target’s strategy to appeal to Canadian consumers as it opens stores in that country.
According to a Financial Post report, Target began airing its first commercials in Canada during Sunday’s Oscar telecast. A spot on the Target Canada website tells consumers what they can expect from shopping in its stores including "a short line… every time."
- Why People Hate to Grocery Shop – RetailWire
- Kroger Loses Some Wait – RetailWire
- Target’s first Canadian ads put bull’s-eye on rival Walmart – Financial Post
How does Target’s performance at moving guests through the checkout compare to Walmart’s in the U.S.? Would shorter waits at checkout be enough for Target to capture sizeable numbers of Walmart shoppers in Canada?