Will Pizza Hut Kinect With Gamers?
Video gamers love pizza. Pizza Hut loves video gamers’ money. Now the chain has a unleashed an app that allows gamers to order pizza directly through their Xbox using the controller, a Kinect gesture or their voice. They don’t even have to get up from the couch to order. Crazy, right?
"For the first time, people can order something through their Xbox that’s tangible," Kurt Kane, chief marketing office at Pizza Hut, told USA Today. "It brings the intersection of gaming and real world products together."
"We’re always looking at ways to give our audience more of what they’re interested in," Xbox’s Larry Hryb told Polygon. "If you look at our audience, they love pizza. I mean, who doesn’t?"
The Pizza Hut for Xbox app comes with an incentive. Consumers who use the app to order pizza will get a 15 percent discount through May 6.
- Pizza Hut launching Xbox 360 app that lets console owners order pizza from Xbox Live – Polygon
- Pizza Hut Comes to Gamers with XBox Live Ordering App – brandchannel
What will the Pizza Hut Xbox app do for the pizza chain? What does the app suggest about the e-commerce potential for Xbox?