Will Kroger’s App Replace Its Loyalty Card?
The future of loyalty programs is not in the cards or even keyfobs, for that matter. Nope, the future is digital and a new e-version of Kroger’s loyalty card will allow consumers to get their discounts and a whole lot more.
Today, 96 percent of Kroger’s customers use the plastic card it supplies to loyalty card members. The grocer’s new app, which comes in Android and iPhone versions, keeps track of fuel rewards, renews prescription meds, and allows customers to see weekly ads and create shopping lists.
John Elliott, a Kroger spokesperson, said the new app is the next step in the evolution of Kroger’s program.
"This is what a growing number of customer segments expect from us," Mr. Elliott told The Indianapolis Star. "It’s not just the 20-somethings."
Do you see electronic loyalty programs replacing plastic cards anytime soon? What must retailers do to get consumers to convert from plastic cards to electronic versions?